Investigating personality and viewing-motivation correlates of reality television exposure.

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Mark Fine, Professor and Chair (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: This study investigated the personality and viewing-motivation correlates of reality television exposure. Results from a survey of 592 undergraduates showed that extroversion negatively predicted reality television exposure, whereas neuroticism was not associated with it. Both instrumental (social interaction, information, and arousal) and ritualized (relaxation, pass time, entertainment, and companionship) viewing motivations positively predicted exposure to reality television. A two-stage model by which personality traits contributed to viewing motivations, which, in turn, contributed to the selection of reality television, was tested and offered an adequate fit to the data. Implications for uses and gratifications research are discussed.

Additional Information

Publication
Language: English
Date: 2012
Keywords
audience appeal, personality, reality television, gratification, personality, psychology, communication

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