Time on Camera: An Alternative Explanation of NASCAR Tournaments

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Peter Groothuis Ph.D., Professor (Creator)
Appalachian State University (ASU )
Web Site: https://library.appstate.edu/

Abstract: National Association for Stock Car Auto Racing’s (NASCAR) monetary reward structure uses a linear payout for races, with a nonlinear payout for the season long tournament. The authors suggest that the season long nonlinear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, the authors suggest that performance in a race provides additional benefits that are not captured in the monetary payout.

Additional Information

Groothuis, P.A., Groothuis, J.D., and Rotthoff, K.W. (2011) Time on Camera: An Alternative Explanation of NASCAR Tournaments. Journal of Sports Economics, 12(5): 561-570 (Oct 2011). Published by SAGE (ISSN: 1552-7794). doi:10.1177/1527002510385910
Language: English
Date: 2011

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