Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Vasyl Taras, Associate Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Culture is a pervasive construct. A Google search for "culture" provides over half a billion hits, while the Yahoo! search engine generates a figure over two billion, which is more than for other such popular terms as politics, war, the environment, or sex. As for academic sources, the construct of culture has enjoyed immense interest from the scholarly community; major social science electronic databases provide links to 100,000–700,000 scholarly articles when "culture" is used as the search keyword.

Additional Information

In C. Nakata (Ed.), Beyond Hofstede: Culture Frameworks for Global Marketing and Management: Macmillan/Palgrave.
Language: English
Date: 2009
Culture, cross-cultural research, global marketing, cultural values

Email this document to