Girls Gone Wild: Girls as the Next Target Market for Sports Dietary Supplements

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Michael A. Perko, Associate Professor (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: A new twist on an old problem. Sports supplements are hard to miss right now. In fact, never has the sports world been more enmeshed in media coverage and debate. Much of the emphasis is on male athletes, as it has been for decades. Males are clearly the largest population of users and live and play in a culture that supports use. That culture however is shifting over into the evolving but as yet undefined culture of the female athlete and cannot be ignored.

Additional Information

Publication
Perko M, Bartee T, and Dunn M. (2004). Girls Gone Wild: Girls as the Next Target Market for Sports Dietary Supplements. The New P.E. & Sports Dimension. April 2004
Language: English
Date: 2004
Keywords
Female athletes, Sports products, Marketing