On the R&D/Marketing interface in knowledge intensive entrepreneurial firms
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- James S. Boles, Professor (Creator)
- Albert N. Link, Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: In this paper we focus on the performance impact associated with whether R&D or marketing takes the lead in product innovations and/or product development. We examine empirically the performance of a sample of entrepreneurial firms across 10 European Union countries for which we can identify alternative regimes in which R&D, or in which marketing, is viewed as being relatively more important in creating and sustaining the firm’s competitive advantage. We find that when R&D is the dominant strategy, firms realize greater growth in sales, other factors held constant.
On the R&D/Marketing interface in knowledge intensive entrepreneurial firms
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Created on 1/18/2022
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Additional Information
- Publication
- International Entrepreneurship and Management Journal, 13 (3), 943-952
- Language: English
- Date: 2017
- Keywords
- R&D, marketing, entrepreneurial firms, innovation