Corporate social responsibility and collective OCB: a social identification perspective
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Jun "Michelle" Yang, Assistant Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Although plenty of evidence has shown a positive relationship between collective organizational citizenship behavior (OCB) and unit or organizational performance, the antecedents of collective OCB are still understudied. In this study, we identify corporate social responsibility (CSR) as a new antecedent of firm-level collective OCB. Furthermore, we develop a collective social identification approach to examining the mechanism through which CSR may enhance collective OCB. Specifically, we propose and test a sequential mediation model in which CSR promotes organizational prestige. Organizational prestige, in turn, increases employees’ collective organizational identification and, consequently, enhances their collective OCB at the firm level. To test this model, we collected data from three different sources (i.e., HR director, CEO, and employees) from 160 firms in China. The results supported the hypotheses.
Corporate social responsibility and collective OCB: a social identification perspective
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Created on 8/17/2021
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Additional Information
- Publication
- Frontiers in Psychology, 10:2720. https://doi.org/10.3389/fpsyg.2019.02720
- Language: English
- Date: 2019
- Keywords
- CSR, collective OCB, organizational prestige, collective organizational identification, sequential mediation