A study of the factors influencing the purchase of upholstered furniture and the resulting satisfactions as expressed by fifty homemakers

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Mary Carleton Miller (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Advisor
Elizabeth Hathaway

Abstract: The purchase of furniture represents a major investment of the family's income, second in importance only to the purchase of the house. Because of the relative permanence of furniture, qualities of durability, comfort, suitability, and aesthetic appeal must be considered if a wise choice is to be made, and these in terms of the budget limitations. Due to the present commercial market, the layman cannot become an expert on the multitude of commodities he has to buy, and he must therefore purchase many articles more or less blindly. The very nature of upholstered furniture requires that the principle construction features be hidden, and conditions have not been such as to give even the most cautious consumer all the information he needs for really intelligent buying.1

Additional Information

Publication
Thesis
Language: English
Date: 1949
Subjects
Upholstered furniture $x Purchasing
Consumer satisfaction

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