The U.S. plus-size female consumer : self-perception, clothing involvement, and the importance of store attributes
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Meng Wang (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Barbara Dyer
Abstract: "This study explored how plus-size female consumers perceive their bodies and themselves, how their body-esteem and self-concept may influence involvement with clothing, and how these factors may impact their perceptions of the importance of plus-size store attributes. A preliminary qualitative study of in-depth interviews with four retailers of plus-size apparel and three plus-size consumers was conducted, followed by a quantitative survey study that included sixty female plus-size consumers living in southeastern region of U.S. Results of the hypothesis testing revealed only one significant relationship between plus-size consumers' clothing involvement and perceived importance of store attributes--which was merchandise quality. No significant relationships were found between clothing involvement and the other four store attributes (merchandise price, merchandise assortment, responsiveness of sales personnel, and store display). The results did indicate, however, that consumers' body-esteem and self-concept significantly affect their perceptions of merchandise quality, responsiveness of sales personnel, and store display."--Abstract from author supplied metadata.
The U.S. plus-size female consumer : self-perception, clothing involvement, and the importance of store attributes
PDF (Portable Document Format)
659 KB
Created on 8/1/2007
Views: 17488
Additional Information
- Publication
- Thesis
- Language: English
- Date: 2007
- Keywords
- plus-size, female, consumers, perceive, bodies, body-esteem, self-concept, influence, clothing
- Subjects
- Consumer behavior--United States
- Women's clothing industry--United States
- Overweight women--United States
- Body image in women--United States
- Fashion merchandising--United States