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There are 2 record/s using the keyword/s: intangibility.

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TitleDateCreatorPublication TypeInstitution
Exploring How Intangibility Affects Perceived Risk2004Yang, Zhiyong FacultyMarketing, UNCG
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its con...2005Yang, Zhiyong FacultyMarketing, UNCG