Browse Theses, Dissertations, or other Student Work by Keywords - B

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There are 2 record/s using the keyword/s: brand equity.

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TitleDateCreatorPublication TypeInstitution
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social re...2013Woo, Hongjoo StudentConsumer, Apparel, and Retail Studies, UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...2017Vogel, Areti TsitsakisStudentConsumer, Apparel, and Retail Studies, UNCG