Use of Focus Groups in Survey Item Development
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- L. DiAnne Borders, Burlington Industries Excellence Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Focus groups are rapidly gaining popularity as a field research tool. This technique can be particularly effective in survey item development, as illustrated here via development of the Volunteer Work Behaviors Questionnaire. The steps involved in this process, ranging from item generation to finalizing logistics, are outlined. Implications for further research are proposed
Use of Focus Groups in Survey Item Development
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Created on 11/8/2013
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Additional Information
- Publication
- Language: English
- Date: 2002
- Keywords
- Focus Groups, Surveys, Research Methods