Measuring Importance Performance and Frequency of Green Initiatives among North Carolina Bed and Breakfast Operators: A Pilot Study

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)

Mary S. Sanderson (Creator)

Institution

East Carolina University (ECU )

Web Site: http://www.ecu.edu/lib/

Advisor

Alleah Crawford

Abstract: A bed and breakfast (B&B) is a house or small hotel where someone can rent a room for a price that includes breakfast the next morning (Bed and Breakfast 2012). According to Tsai (2008) green hotels are lodging facilities that use "operation techniques that have a low impact on the environment while maintaining their business environment to provide clients with green products (meals) green services (housekeeping) and living environments that are natural healthy clean and comfortable" (p.286). In order to better understand the adoption of green practices within the NC B&B industry the purpose of this study was to investigate not only how important green initiatives are to owner/operators but also how frequently they are performed. The research design that this study employed was a cross-sectional design and an importance-performance analysis (IPA) was used to analyze the data. From the data gathered for this study a list of most frequently used green practices of North Carolina B&Bs was generated. The results of the study showed that NC B&Bs are implementing green practices well in all categories except for marketing.

Additional Information

Publication

Honors Project

Date: 2013

Keywords

Bed and Breakfast (B&B), North Carolina (NC), Importance-Performance Analysis (IPA), Green Initiatives, Pilot Study, Sustainability

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