How do you fly...fish : a look at the connection of environmental behavior to travel and sport involvement of fly fishers in North Carolina

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)

Thomas W. Winslow (Creator)

Institution

East Carolina University (ECU )

Web Site: http://www.ecu.edu/lib/

Advisor

Jason Oliver

Abstract: The connection between recreation and tourism is not a new concept; the two are frequently in concert in planning marketing research and education. Within the realm of sustainable tourism it is important to understand the implications that a tourism group has on their environment. Looking at fly anglers in North Carolina this study proposes a relationship between fly fishing and pro-environmental behaviors which is consistent with previous literature dating back to the mid-1970s suggesting a positive relationship between outdoor recreation participation and pro-environmental behavior. This relationship is less when considering consumptive sports over appreciative sports. As a consumptive sport it is not clear whether fly fishing enthusiasts engage in pro-environmental behaviors and if so which fly fishermen/women are most likely to engage in the behaviors. To further analyze this relationship and to determine the existence of a relationship between environmental behaviors and fly fishing travel the trip profiles of fly anglers are gauged against their expressed environmental behaviors. 

Additional Information

Publication

Thesis

Date: 2012

Keywords

Environmental studies, Wildlife conservation, Transportation planning, Behavior, Environment, Fish, Travel

Subjects

Fly fishing--North Carolina

Environmental responsibility--North Carolina

Sustainable tourism--North Carolina

Tourism--North Carolina

Green marketing--North Carolina

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