Shearman, Sachiyo M.


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AFTER SIX YEARS... : AN EXAMINATION OF THE EFFECTIVENESS OF THE ABOVETHEINFLUENCE CAMPAIGN ON ITS INITIAL TARGET AUDIENCE 2012 91334 In November 2005 the Office of National Drug Control Policy (ONDCP) implemented a new form of the National Youth Anti-Drug Media Campaign (NYAMC). The AboveTheInfluence campaign targets 12-17 year olds with a specific focus on ages 14-16 with message...