Responding To Challenges: Special Issue On Teaching Innovations In Marketing

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
Web Site:

Abstract: Introduction to a special "Teaching Innovations" issue of Marketing Education Review, 2022. Teaching Innovations in this issue of Marketing Education Review presents thirteen articles with exciting and novel ideas, assignments, and activities, which we hope will inspire fellow marketing educators to innovate in their classrooms. Marketing educators continue to face and respond to challenges in the global marketplace. The current COVID-19 pandemic, the ongoing climate crisis and the various international conflicts continue to bring uncertainties and changes to various consumer behaviors and marketing processes throughout the value chain. These changes, sometimes sudden and sometimes for the long term, force marketers to adapt quickly in terms of how to best engage in cause-related marketing, address shifting marketplace needs, and develop novel ways to deliver value by being open to opportunities that present themselves along the way. In response to new and shifting marketplace practices, marketing educators have to adapt, design, and rely on new teaching methods, technologies, and innovations to engage with our students.

Additional Information

Albinsson PA, Matthews L. Responding to Challenges: Special Issue on Teaching Innovations in Marketing. Marketing education review. 2022;32(2):95-96. Publisher version of record available at:
Language: English
Date: 2022
teaching, teaching innovations, experiential learning, education, marketing, global marketplace

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