One Night Or Many? Effects Of Amenity Charge Transparency On Consumer Reaction

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
Web Site:

Abstract: This research examines how different levels of amenity charge transparency in hotel services affect consumers’ prepurchase and postpurchase evaluations in low- and high-priced hotels. Results show that consumer responses to different levels of transparency of amenity pricing information on hotel websites vary from prepurchase to postpurchase across high- and low-priced hotels. Results support using a high amenity charge transparency strategy, especially for low-priced hotels. Managers should think beyond consumers’ immediate purchase decisions and consider consumer postpurchase reviews and future repeat purchases.

Additional Information

Bidisha Burman, Pia A. Albinsson & Eva Hyatt (2016). One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction, Journal of Hospitality Marketing & Management, 25:8, 1010-1033, DOI: 10.1080/19368623.2016.1168334. Publisher version of record available at:
Language: English
Date: 2016
Services Advertising, Price Transparency, Pricing, Post-Purchase Consumer Evaluation, Information Clarity on Websites, Tangible Cues

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